Week 8: Creative Content EOC

Have you've ever craved something sweet and savory one morning? like a memorable treat from the circus, when you were just a young, energetic kid. Eating cotton candy your parents just bought you, savoring the melting sugar which would have been flavored to taste like cherry or raspberry. The fluffy candy cloud can be savored once more in Dictator's Sweets "Fun Top Cake". What's a Fun Top Cake you may ask? well its all the tasty sweetness of cotton candy in a warm, crispy, and delightfully cheese cake pastry. This cake certainly catches one eyes by its colorful surface a simply light shade of baby blue with a cherry pink swirl or poke-dots depending on what topping you'd prefer. Like our rainbow cool whip or ready to burst red candy cherries, on our smooth cheese cake and crisp crust "Fun Top Cake". What Dictator's Sweets gives to you is memories that will last for a lifetime and make you think of those good old days as a child at the circus. For we make sweets that will surely satisfy our consumers.

“Image alone doesn’t sell anymore—consumers want to know what they’re getting for their money." Page 26 Marketing an Introduction

“Our lives are filled with things. We’re overwhelmed by possessions we own but do not treasure. Stuff we buy but never love. To be thrown away in weeks rather than passed down for generations. Perhaps we will be different now. Perhaps now is an opportunity to reassess what really matters. After all, if everything you ever bought her disappeared overnight, what would she truly miss? A diamond is forever.” Page 26 Marketing an Introduction

“perform good works in their own communities and their own lives.”Page 87 Marketing an Introduction

“doing well by doing good.” Page 87 Marketing an Introduction

“Business and charity or public service don’t have to be mutually exclusive. In fact, when they come together, they can be very powerful.” Page 87 Marketing an Introduction

“I’m very happy now,” Page 94 Marketing an Introduction

“The online community Web sites give us a wealth of information about our target consumers’ pains and needs and provides a platform for us to explore and understand their attitudes and behaviors,” Page 118 Marketing an Introduction

“It helps us anticipate and identify opportunities, and it enables us to collaborate with our target market to develop new solutions that truly meet their needs. It’s different than receiving a report from a study. It’s about taking the time to go to the community and listen.” Page 118 Marketing an Introduction

 “Once you are ushered into one of the spartan little buyers’ rooms, expect a steely eye across the table and be prepared to cut your price. They are very, very focused people, and they use their buying power more forcefully than anyone else in America." Page 349 Marketing an Introduction

“Shimano is onto something.” Page 256 Marketing an Introduction

“customer-centricity” Page 174 Marketing an Introduction

“brand.”Page 207 Marketing an Introduction

“When you look at food retailers, there is the low end, the big middle, and then there is the cool edge—that’s Trader Joe’s,” Page 273 Marketing an Introduction

“There’s no need to buy a year’s worth in one visit!” Page 273 Marketing an Introduction

“These are our everyday prices, not grand-opening specials,” Page 273 Marketing an Introduction

“island paradise” Page 273 Marketing an Introduction

“value, adventure, and tasty treasures are discovered, every day.” Page 273 Marketing an Introduction

“cheap gourmet.” Page 274 Marketing an Introduction

“We’re #2, so we try harder!” Page 309 Marketing an Introduction

“Many retailers look at an item and say, ‘I’m selling this for 10 bucks. How can I sell it for 11?’ Page 343 Marketing an Introduction